eBay x The Many: Participatory Campaigns

Fans shop the exact parts from each stock-vs-modded build; took eBay Motors from #6 to #1 parts channel on YouTube.

Three YouTube creators modded one 1979 Bronco with eBay parts, then fans shared their own builds; +19.4pt purchase intent.

Collectors played VR games inside the eBay Vault, then deposited 1,900+ cards worth $25M in five days.

Fans won one of 100 numbered sneaker stands by beating creator trivia; $30K raised for an art program.

A March Madness-style bracket drew 2.2M fan votes; the winning shoe dropped and sold out in under 60 seconds.

Followers hunted hidden sneakers inside a Mike Perry artwork; 1.4M engagements and a Shorty Award win.

Illustrated birth-year tiles turned eBay's year filter into a game for Gen Z; 72M views.

A docu series on four eras of Black sneaker history led to a community charity auction; 13.3M+ views, $30K raised.

Two watch experts debated the best grad gift and viewers commented to win one of three watches; 8M video views.

Five sellers shared the first find that started their collecting path, and fans shopped their collections.

Five creators toured their garages and fans shared their own; 3.2M views and +4.7pt favorability.

Cross-generation talent conversations over favorite timepieces, with Iris Apfel and Lil Yachty; 40M reach.

The 16th Shorty Awards named Between 2 Rides Season II the winner in the YouTube category.

At the 15th Shorty Awards, Between 2 Rides earned a Gold Honor for use of YouTube and a Silver Honor in Auto.

eBay Motors' Modathon won the Auto category at the 15th Shorty Awards.

eBay's All for Kicks short films on sneakerhead rituals were a 2022 Webby honoree; 34M Instagram impressions.

Fans bid live on four 1-of-1 boxes holding Neckface x Nike SB Dunks; about $20K raised for The Skatepark Project.

Sneaker News covered the eBay charity auction of Neckface's Nike SB Dunks, November 2022.

SoleSavy interviewed artist Neckface about his Demon Hunter collaboration with eBay.

Fans shared their biggest L's of the year for a chance at their grail; two of three Ghost Drops sold out in minutes.

Short films on sneakerhead rituals (sniff, taste, crease, scuff) drew 34M Instagram impressions, double benchmark.

Between 2 Rides, The Many's series for eBay Motors, won Best Brand as a Creator at YouTube's own 2023 Works Awards. It made eBay Motors the #1 parts channel on YouTube.