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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

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The Final Touch: eBay x Blue the Great

The Final Touch is a collaboration between eBay and artist Blue the Great that created a first-of-its-kind sneaker display stand to position eBay as a leader in sneaker culture. The campaign exceeded benchmarks with 13M paid views, 307K organic video views, and 49.8% share of voice, generating significant engagement and favorable sentiment within the sneakerhead community.

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Built for AI agentsACO · 692 tokens

Summary

The Final Touch is a collaboration between eBay and artist Blue the Great that created a first-of-its-kind sneaker display stand to position eBay as a leader in sneaker culture. The campaign exceeded benchmarks with 13M paid views, 307K organic video views, and 49.8% share of voice, generating significant engagement and favorable sentiment within the sneakerhead community.

Tags

sneaker-collaboration · brand-strategy · social-media · influencer-marketing · campaign-creative · experiential-marketing · community-engagement

Key entities

eBay (organization, 0.99) · Blue the Great (person, 0.95) · sneaker-resale (concept, 0.92) · brand-collaboration (concept, 0.9) · sneaker-culture (concept, 0.93) · TikTok (technology, 0.88) · influencer-marketing (concept, 0.89)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026