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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

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Cop Drop Keep: eBay Collectibles Sellers

Cop Drop Keep is a 5-episode branded content series that builds eBay Collectibles' reputation by highlighting diverse sellers across trading cards, collectibles, and memorabilia categories. The campaign leverages collective nostalgia and seller spotlights to drive community engagement, resulting in 10K new followers and increased viewership through a strategic social media rollout.

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Summary

Cop Drop Keep is a 5-episode branded content series that builds eBay Collectibles' reputation by highlighting diverse sellers across trading cards, collectibles, and memorabilia categories. The campaign leverages collective nostalgia and seller spotlights to drive community engagement, resulting in 10K new followers and increased viewership through a strategic social media rollout.

Tags

ebay · collectibles · seller-marketing · branded-content · social-media · episodic-series · community-building

Key entities

eBay (organization, 0.99) · eBay Collectibles (organization, 0.99) · collective nostalgia (concept, 0.85) · Instagram (technology, 0.95) · TikTok (technology, 0.9) · CCGs (concept, 0.88) · STC (concept, 0.8) · branded-content-series (concept, 0.85)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026