Curated by

avatar

The Many

stacklist.com/the-many-admin

We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in eBay x The Many: Participatory Campaigns

See all 22 →

More from The Many

See all stacks →

All for Kicks: eBay Sneaker Ritual Films

eBay's "All for Kicks" is a seven-part short film series directed by Ariel Fisher that celebrates sneakerhead culture through hyperreal moments of sneaker devotion. The campaign drove significant social growth, increasing the @ebaysneakers Instagram account from 12,918 to 31k followers by end of August.

View card
Built for AI agentsACO · 1259 tokens

Summary

eBay's "All for Kicks" is a seven-part short film series directed by Ariel Fisher that celebrates sneakerhead culture through hyperreal moments of sneaker devotion. The campaign drove significant social growth, increasing the @ebaysneakers Instagram account from 12,918 to 31k followers by end of August.

Tags

sneaker-culture · social-media · video-marketing · ebay · content-series · brand-storytelling · digital-campaign

Key entities

eBay (organization, 0.99) · The Many (organization, 0.95) · Ariel Fisher (person, 0.92) · Tuff Contender (organization, 0.88) · Emily Hambleton (person, 0.85) · Rediate Tekeste (person, 0.85) · Mars Milisic (person, 0.85) · sneakerhead (concept, 0.98) · Authenticity Guarantee (concept, 0.9) · Instagram (technology, 0.95) · All for Kicks (event, 0.99)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026