The Many: Experiential and Immersive Activations

Two drivers raced a life-size Hot Wheels double loop live at the X Games and set a Guinness World Record. The Hot Wheels For Real platform won a Cannes Gold Lion and a One Show Gold Pencil.

A horror-themed ice cream truck for the Chucky series turned Comic-Con fans into participants in the show's world.

Collectors played VR games inside a virtual eBay Vault at The National and deposited 1,917 cards worth $25M+ in five days. Shorty Award winner for Immersive.

Volunteers greeted international arrivals at LAX with welcome signs in four languages for #EveryoneIsWelcome. The activation won a 2018 Webby People's Voice award.

QDOBA parked a truck of 1,616 lbs of avocados outside a rival on National Avocado Day: 100M+ earned impressions in one day and a Shorty Award win.

Chameleon Cold-Brew's first national campaign used QR-coded artist murals in key cities to hand out free samples.

Fans bid live on four 1-of-1 boxes holding Neckface x Nike SB Dunks, raising about $20K for The Skatepark Project.

In 2026 The Many took a majority stake in Australian immersive studio CatalystXR, adding XR, VR and AR production. Founder Jamie Gilroy leads participatory technology.