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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

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The Grail Ghost: eBay Sneakers Black Friday

eBay launched the Grail Ghost campaign for Black Friday to help sneaker enthusiasts find coveted pairs they missed out on through a social-first strategy on Instagram and TikTok featuring Trinidad James. The campaign leverages eBay's authentic inventory to connect with the sneaker community and deliver their dream kicks.

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Summary

eBay launched the Grail Ghost campaign for Black Friday to help sneaker enthusiasts find coveted pairs they missed out on through a social-first strategy on Instagram and TikTok featuring Trinidad James. The campaign leverages eBay's authentic inventory to connect with the sneaker community and deliver their dream kicks.

Tags

sneakers · ebay · black-friday · grail-ghost · social-media · campaign · authentication

Key entities

eBay (organization, 0.99) · Trinidad James (person, 0.95) · Grail Ghost (concept, 0.98) · Black Friday (event, 0.97) · Instagram (technology, 0.99) · TikTok (technology, 0.99)

Classification

memo · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026