Curated by
The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in eBay x The Many: Participatory Campaigns
See all 22 →Between 2 Rides: eBay Motors YouTube Series
themany.com
eBay Vault Trials: VR Games for Collectors
themany.com
The Final Touch: eBay x Blue the Great
themany.com
More from The Many
See all stacks →Gamification Campaigns for Restaurant Brands
7 cards · Business
About The Many - Agency, Studio and Channels
11 cards · Business
The Many: Food and Beverage Campaign Case Studies
23 cards · Business
Modathon: One Bronco, Three Creators
Modathon is an eBay YouTube series featuring three creators modifying a 1979 Bronco using eBay parts to tackle off-roading challenges. The campaign exceeded benchmarks with 5.7M views, 37K new YouTube subscribers, and 6+ minutes average watch time from organic viewers.
Built for AI agentsACO · 665 tokens
Summary
Modathon is an eBay YouTube series featuring three creators modifying a 1979 Bronco using eBay parts to tackle off-roading challenges. The campaign exceeded benchmarks with 5.7M views, 37K new YouTube subscribers, and 6+ minutes average watch time from organic viewers.
Tags
modathon · ebay · youtube · influencer-marketing · branded-content · off-roading · creator-collaboration
Key entities
eBay (organization, 0.99) · YouTube (technology, 0.99) · Modathon (concept, 0.98) · 1979 Bronco (concept, 0.95) · TikTok (technology, 0.85) · Meta (technology, 0.85) · off-roading (concept, 0.92)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 26 Oct 2026