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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in eBay x The Many: Participatory Campaigns
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See all stacks →Shorty Awards: Between 2 Rides Season II Wins YouTube
eBay's "Between 2 Rides" YouTube series won the 16th Annual Shorty Awards in the YouTube Gold and Branded Series categories, showcasing custom stock car transformations to restore brand equity and appeal to motor enthusiasts. The campaign addressed eBay's perception challenges by leveraging YouTube as the top platform for automotive inspiration and credibility-driven purchasing decisions.
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Summary
eBay's "Between 2 Rides" YouTube series won the 16th Annual Shorty Awards in the YouTube Gold and Branded Series categories, showcasing custom stock car transformations to restore brand equity and appeal to motor enthusiasts. The campaign addressed eBay's perception challenges by leveraging YouTube as the top platform for automotive inspiration and credibility-driven purchasing decisions.
Tags
shorty-awards · youtube · automotive · branded-content · ebay · social-media · video-series
Key entities
Shorty Awards (event, 0.99) · eBay (organization, 0.99) · YouTube (technology, 0.99) · Between 2 Rides (concept, 0.98) · automotive-enthusiasts (concept, 0.95) · Amazon (organization, 0.92) · O'Reilly's (organization, 0.9)
Classification
reference · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026