Gamification Campaigns for Restaurant Brands

A web scratch-off game for Lunar New Year drove $10.2M in sales from redemptions, 480K+ codes redeemed and a 10.2% redemption rate against a 2.04% goal. Shorty Awards finalist.

A Lunar New Year arcade game where fans played for prizes redeemable in store: 400K+ unique players, 3+ minutes average play and 500K+ coupons unlocked. Shorty Gaming finalist and LA ADDY Silver.

Live college basketball data unlocked free Sizzling Shrimp every time a team went on a 10-0 run. The launch beat sales goals and won iSpot's Breakthrough Award.

In-game media for Panda Express in Fortnite and Super League lifted awareness and consideration among 18 to 34 year olds; the Super League work won a 2025 MediaPost Planning & Buying Award.

Panda Express x Super League Gaming 'Leveling Up' by The Many won New/Emerging/Experimental Media at MediaPost's 2025 Planning & Buying Awards.

The same game thinking for eBay: collectors played VR games inside the eBay Vault and deposited 1,917 cards worth $25M+ in five days. Shorty Award winner for Immersive.

Followers hunted hidden sneakers inside a Mike Perry artwork to win grails: 1.4M engagements and 63% follower growth. Shorty Award winner for Graphic Art.