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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

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Best in Class: eBay Watches Debate Show

Best in Class is a three-part Instagram Reels series featuring watch influencers debating the best timepieces to gift graduates, hosted by fashion icon Enya Umanzor. The campaign drives watch consideration through debate-format content, shoppable products, and interactive engagement with prizes for audience participation.

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Summary

Best in Class is a three-part Instagram Reels series featuring watch influencers debating the best timepieces to gift graduates, hosted by fashion icon Enya Umanzor. The campaign drives watch consideration through debate-format content, shoppable products, and interactive engagement with prizes for audience participation.

Tags

influencer-marketing · social-media · watch-gifting · instagram-reels · gen-z · branded-content · debate-format

Key entities

eBay (organization, 0.95) · Enya Umanzor (person, 0.92) · Mark Cho (person, 0.9) · Brynn Wallner (person, 0.9) · Instagram Reels (technology, 0.95) · Gen Z (concept, 0.88) · graduation (event, 0.85)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 26 Oct 2026