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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

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14th Shorty Awards: eBay Mike Perry Sneaker Hunt Wins

eBay's @ebaysneakers launched The Sneaker Hunt campaign featuring custom artwork by artist Mike Perry to engage sneaker enthusiasts and drive social media following. Followers who found hidden sneakers in a 9-image grid and tagged friends competed to win sneaker collectibles and signed artwork.

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Summary

eBay's @ebaysneakers launched The Sneaker Hunt campaign featuring custom artwork by artist Mike Perry to engage sneaker enthusiasts and drive social media following. Followers who found hidden sneakers in a 9-image grid and tagged friends competed to win sneaker collectibles and signed artwork.

Tags

sneaker-hunt · social-media · graphic-art · brand-engagement · user-generated-content · sweepstake · influencer-partnership

Key entities

eBay (organization, 0.99) · Mike Perry (person, 0.99) · 14th Annual Shorty Awards (event, 0.99) · The Sneaker Hunt (concept, 0.99) · Instagram (technology, 0.98) · Twitter (technology, 0.98) · sneaker culture (concept, 0.95)

Classification

reference · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026