--- title: "14th Shorty Awards: eBay Mike Perry Sneaker Hunt Wins" url: https://stacklist.com/card/c9422d53-9640-4018-8cf9-36713c5d826e source_url: "https://shortyawards.com/14th/na-3" stack: https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e summary: "eBay's @ebaysneakers launched The Sneaker Hunt campaign featuring custom artwork by artist Mike Perry to engage sneaker enthusiasts and drive social media following. Followers who found hidden sneakers in a 9-image grid and tagged friends competed to win sneaker collectibles and signed artwork." tags: "sneaker-hunt, social-media, graphic-art, brand-engagement, user-generated-content, sweepstake, influencer-partnership" key_entities: "eBay (organization), Mike Perry (person), 14th Annual Shorty Awards (event), The Sneaker Hunt (concept), Instagram (technology), Twitter (technology), sneaker culture (concept)" classification: "reference" content_hash: "sha256:45f13f53c755f71bdd074717f88a491c03ae27e5c640350b2e82b623c6b10763" acp_version: "0.2" token_counts_approximate: 1551 visibility: public agent_accessible: true status: "final" --- # 14th Shorty Awards: eBay Mike Perry Sneaker Hunt Wins THE 14TH ANNUAL SHORTY AWARDS The Shorty Awards honor the best of social media and digital. View this season's finalists! Campaign Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign Content and Media Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content Creator & Influencer Partnerships Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership Design Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App Industry Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits Overall Presence Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence Platforms & Technology Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube Podcast Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast Strategy & Engagement Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling Video Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series Menu Register Login From the 14th Annual Shorty Awards @ebaysneakers presents The Sneaker Hunt X Mike Perry Winner in Graphic Art Objectives In an effort to more authentically connect with sneaker enthusiasts, a core audience for eBay, the marketplace launched @ebaysneakers on both Instagram and Twitter. The Sneaker Hunt kicked off just one month after the handle launch and was designed to increase handle following and drive engagement while keeping the brand top-of-mind amongst sneakerheads. Strategy and Execution We partnered with sneakerheads and well-known artist Mike Perry to develop a sweepstake built around a custom piece of sneaker-forward artwork. The vibrantly colorful piece of art, which was broken into a 9-image grid for use on Instagram, was commissioned by eBay and filled with references to sneaker culture from around the world. The artwork included a host of hidden sneakers that our audience was challenged to find and identify, symbolizing the process of finding, bidding on, and eventually copping the perfect pair of kicks that sneakerheads are very familiar with. Followers that found all of the sneakers and tagged two friends were given a chance to win up to five sneaker “grails” plus signed artwork from Mike Perry himself. The sweepstake was promoted via Instagram in-feed and Story paid posts that were targeted at sneaker enthusiasts. Paid content included behind-the-scenes footage of the making of the artwork as well as animated versions of the art itself. Results The sweepstakes resulted in a 63% increase in followers, 1.4M post engagements, a 5.8% Engagement Rate, a +12pt lift in awareness that eBay "sells authentic sneakers" among audiences engaged with the campaign and 35,000 link clicks. It helped set the foundation for the @ebaysneakers Instagram handle both in terms of follower base and in terms of the type of engaging sneaker content followers could expect from the handle. Media Video for @ebaysneakers presents The Sneaker Hunt X Mike Perry Share this entry Entrant Company / Organization Name The Many, eBay Links https://www.instagram.com/p/CNSkusxrcCs/ https://www.instagram.com/p/CNS5YYYsnfM/ https://www.instagram.com/p/CNTG_TnnWYD/ https://www.instagram.com/p/CNVJfoWLONz/ https://www.instagram.com/p/CNVeEWhLK2f/ https://www.instagram.com/p/CNVrz3uFKZo/ https://www.instagram.com/p/CNX1JQPrnG6/ https://www.instagram.com/p/CNYC5MnJFER/ https://www.instagram.com/p/CNYQl61lJNY/ Entry Credits Jen Haley Head of Social Media Marketing, North America at eBay Maryann Bell Director of Creative and Social at eBay Kira Moller Director, Marketing and Creative Operations at eBay Ryan Corpuz Social Media Manager, Sneakers at eBay Nina Louie Associate Creative Director, Social Media at eBay Blake Marquis Partner, Executive Creative Director at The Many John Line Group Brand Director at The Many Irina Gilbertson Senior Brand Director at The Many Peanut Adams Project Manager at The Many Marisa Milisic Associate Creative Director at The Many Kalee Abella Associate Creative Director at The Many Erika Leiva Senior Designer at The Many Miles Evans Senior Copywriter at The Many Jorge Andrade Director of Design at The Many Nicole Fuhrman Strategy Director at The Many Harriet Riley Director of Social Strategy at The Many Sofie Duzian Junior Social Strategist at The Many Dave Horowitz Head of Production at The Many Mike Perry Artist at Mike Perry Studios Kate Digilio Associate Creative Director at The Many Share this entry Share this Shorty Awards page  Tweet  Share  Email Share link