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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
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See all stacks →Cannes Lions 2012: Silver Lion for Hot Wheels For Real
Hot Wheels For Real by Mattel won a Silver Lion at Cannes Lions 2012 for its innovative brand experience and activation campaign. The campaign was created by Mistress agency and recognized in the Brand Experience and Activation category.
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Summary
Hot Wheels For Real by Mattel won a Silver Lion at Cannes Lions 2012 for its innovative brand experience and activation campaign. The campaign was created by Mistress agency and recognized in the Brand Experience and Activation category.
Tags
cannes-lions · hot-wheels · brand-activation · mattel · advertising-award · los-angeles · promotional-campaign
Key entities
Mattel (organization, 0.95) · Mistress (organization, 0.85) · Hot Wheels (technology, 0.95) · Cannes Lions 2012 (event, 0.95) · Los Angeles (location, 0.9) · Brand Experience and Activation (concept, 0.85)
Classification
reference · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 26 Oct 2026
