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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in The Many: Advertising Awards and Recognition

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More from The Many

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Cannes Lions 2012: Silver Lion for Hot Wheels For Real

Hot Wheels For Real by Mattel won a Silver Lion at Cannes Lions 2012 for its innovative brand experience and activation campaign. The campaign was created by Mistress agency and recognized in the Brand Experience and Activation category.

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Summary

Hot Wheels For Real by Mattel won a Silver Lion at Cannes Lions 2012 for its innovative brand experience and activation campaign. The campaign was created by Mistress agency and recognized in the Brand Experience and Activation category.

Tags

cannes-lions · hot-wheels · brand-activation · mattel · advertising-award · los-angeles · promotional-campaign

Key entities

Mattel (organization, 0.95) · Mistress (organization, 0.85) · Hot Wheels (technology, 0.95) · Cannes Lions 2012 (event, 0.95) · Los Angeles (location, 0.9) · Brand Experience and Activation (concept, 0.85)

Classification

reference · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 26 Oct 2026