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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in The Many: Advertising Awards and Recognition

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Cannes Lions 2013: Silver Lion for Double Loop Dare

Double Loop Dare by Mattel won a Silver Lion at Cannes Lions 2013 for its brand experience and activation campaign at X Games Mistress in Los Angeles. The campaign exemplifies innovative promotional and activation strategies in experiential marketing.

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Summary

Double Loop Dare by Mattel won a Silver Lion at Cannes Lions 2013 for its brand experience and activation campaign at X Games Mistress in Los Angeles. The campaign exemplifies innovative promotional and activation strategies in experiential marketing.

Tags

cannes-lions · brand-activation · mattel · x-games · advertising-award · experiential-marketing

Key entities

Cannes Lions 2013 (event, 0.95) · Mattel (organization, 0.95) · Double Loop Dare (concept, 0.9) · X Games (event, 0.9) · Los Angeles (location, 0.85) · Brand Experience and Activation (concept, 0.8)

Classification

reference · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 26 Oct 2026