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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
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See all stacks →Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
Cannes Lions 2013 awarded Hot Wheels Double Loop Dare a Gold Lion for best use or integration of experiential events, created by Mistress agency in Venice, USA. The campaign was among numerous Gold Lion winners across categories including integrated content, branded entertainment, and digital media innovation.
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Summary
Cannes Lions 2013 awarded Hot Wheels Double Loop Dare a Gold Lion for best use or integration of experiential events, created by Mistress agency in Venice, USA. The campaign was among numerous Gold Lion winners across categories including integrated content, branded entertainment, and digital media innovation.
Tags
cannes-lions · advertising · branded-content · hot-wheels · experiential-marketing · award-winning · 2013
Key entities
Cannes Lions 2013 (event, 0.99) · Hot Wheels (organization, 0.98) · Double Loop Dare (concept, 0.95) · Mistress (organization, 0.92) · Venice USA (location, 0.85) · Intel (organization, 0.88) · Toshiba (organization, 0.88) · IBM (organization, 0.87) · Volkswagen (organization, 0.87) · Metro Trains (organization, 0.86) · Old Spice (organization, 0.86)
Classification
reference · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 26 Oct 2026
