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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in The Many: Advertising Awards and Recognition

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More from The Many

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Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare

Cannes Lions 2013 awarded Hot Wheels Double Loop Dare a Gold Lion for best use or integration of experiential events, created by Mistress agency in Venice, USA. The campaign was among numerous Gold Lion winners across categories including integrated content, branded entertainment, and digital media innovation.

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Summary

Cannes Lions 2013 awarded Hot Wheels Double Loop Dare a Gold Lion for best use or integration of experiential events, created by Mistress agency in Venice, USA. The campaign was among numerous Gold Lion winners across categories including integrated content, branded entertainment, and digital media innovation.

Tags

cannes-lions · advertising · branded-content · hot-wheels · experiential-marketing · award-winning · 2013

Key entities

Cannes Lions 2013 (event, 0.99) · Hot Wheels (organization, 0.98) · Double Loop Dare (concept, 0.95) · Mistress (organization, 0.92) · Venice USA (location, 0.85) · Intel (organization, 0.88) · Toshiba (organization, 0.88) · IBM (organization, 0.87) · Volkswagen (organization, 0.87) · Metro Trains (organization, 0.86) · Old Spice (organization, 0.86)

Classification

reference · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 26 Oct 2026