Curated by
The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
See all 49 →Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
theinspiration.com
Cannes Lions 2013: Silver Lion for Double Loop Dare
lovethework.com
Cannes Lions 2012: Silver Lion for Hot Wheels For Real
lovethework.com
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D&AD 2012: Graphite Pencil for Hot Wheels For Real
Hot Wheels For Real was a D&AD award-winning campaign featuring a mysterious test facility and Team Hot Wheels drivers, consisting of over 30 content pieces including TV commercials, online promotions, and a transmedia Facebook activation. The campaign culminated in a world-record-breaking vehicle jump live event and half-hour TV show with exclusive content released across multiple platforms.
Built for AI agentsACO · 262 tokens
Summary
Hot Wheels For Real was a D&AD award-winning campaign featuring a mysterious test facility and Team Hot Wheels drivers, consisting of over 30 content pieces including TV commercials, online promotions, and a transmedia Facebook activation. The campaign culminated in a world-record-breaking vehicle jump live event and half-hour TV show with exclusive content released across multiple platforms.
Tags
hot-wheels · advertising-campaign · transmedia · d-and-ad · brand-activation · video-content · automotive
Key entities
Hot Wheels (organization, 0.99) · D&AD (organization, 0.98) · Team Hot Wheels (concept, 0.95) · Hot Wheels Test Facility (concept, 0.94) · United States of America (location, 0.99) · world-record-breaking vehicle jump (event, 0.92) · transmedia activation (technology, 0.9) · Facebook (organization, 0.97)
Classification
reference · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026