---
title: "D&AD 2012: Graphite Pencil for Hot Wheels For Real"
url: https://stacklist.com/card/aa1ef2b6-3781-486b-8707-f7dd2d73bf1a
source_url: "https://www.dandad.org/awards/professional/2012/integrated-earned-media/19133/hot-wheels-for-real/"
stack: https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e
summary: "Hot Wheels For Real was a D&AD award-winning campaign featuring a mysterious test facility and Team Hot Wheels drivers, consisting of over 30 content pieces including TV commercials, online promotions, and a transmedia Facebook activation. The campaign culminated in a world-record-breaking vehicle jump live event and half-hour TV show with exclusive content released across multiple platforms."
tags: "hot-wheels, advertising-campaign, transmedia, d-and-ad, brand-activation, video-content, automotive"
key_entities: "Hot Wheels (organization), D&AD (organization), Team Hot Wheels (concept), Hot Wheels Test Facility (concept), United States of America (location), world-record-breaking vehicle jump (event), transmedia activation (technology), Facebook (organization)"
classification: "reference"
content_hash: "sha256:d8d77f13583849fcbae6a461545a2f887699f362abd52f16da705336eeefa474"
acp_version: "0.2"
token_counts_approximate: 262
visibility: public
agent_accessible: true
status: "final"
---

# D&AD 2012: Graphite Pencil for Hot Wheels For Real

Hot Wheels For Real Log in to watch Open video in gallery view Hot Wheels For Real The Hot Wheels for Real campaign revolved around the mysterious Hot Wheels Test Facility, where cars and tracks are tested on a life-sized scale. Also featured was Team Hot Wheels, a real team of the world's best drivers. The campaign consisted of over 30 pieces of content. This included an online promotion, a global brand TV commercial, an integrated online media buy that teased a live event (a world-record-breaking vehicle jump) and a half-hour TV show. Exclusive content from the show and the identity of the driver were then released via a transmedia activation on Facebook. Awards View categories D&AD Annual 2026 Providing inspiration and insight to the global creative community. Explore Details Categories Integrated Countries United States of America Year 2012 Credits View all credits Claim credit Log in to watch Open video in gallery view More winners Integrated American Rom Angina Monologues Be the Coach Ghost Chips Keep Aaron Cutting