Curated by
The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
See all 49 →Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
theinspiration.com
Cannes Lions 2013: Silver Lion for Double Loop Dare
lovethework.com
Cannes Lions 2012: Silver Lion for Hot Wheels For Real
lovethework.com
More from The Many
See all stacks →The Many Takes: Leadership Video Series
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The Many: Experiential and Immersive Activations
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Gamification Campaigns for Restaurant Brands
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15th Shorty Awards: Panda Good Fortune Arcade Finalist
Good Fortune Arcade is an interactive 8-bit arcade game developed by Panda Express for Lunar New Year that educates players about lucky dishes while offering real-life coupon redemptions. The campaign achieved over 400K unique players within weeks, resulting in 500K+ coupons unlocked across the country.
Built for AI agentsACO · 1051 tokens
Summary
Good Fortune Arcade is an interactive 8-bit arcade game developed by Panda Express for Lunar New Year that educates players about lucky dishes while offering real-life coupon redemptions. The campaign achieved over 400K unique players within weeks, resulting in 500K+ coupons unlocked across the country.
Tags
gaming · interactive-campaign · lunar-new-year · brand-activation · gamification · cultural-marketing · arcade
Key entities
Panda Express (organization, 0.99) · Lunar New Year (event, 0.98) · Good Fortune Arcade (technology, 0.99) · Shorty Awards (event, 0.95) · Barclays Center (location, 0.92) · Nian (concept, 0.85)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026