---
title: "15th Shorty Awards: Panda Good Fortune Arcade Finalist"
url: https://stacklist.com/card/121c3011-2c7f-435f-bdb5-bdfba0320c82
source_url: "https://shortyawards.com/15th/good-fortune-arcade"
stack: https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e
summary: "Good Fortune Arcade is an interactive 8-bit arcade game developed by Panda Express for Lunar New Year that educates players about lucky dishes while offering real-life coupon redemptions. The campaign achieved over 400K unique players within weeks, resulting in 500K+ coupons unlocked across the country."
tags: "gaming, interactive-campaign, lunar-new-year, brand-activation, gamification, cultural-marketing, arcade"
key_entities: "Panda Express (organization), Lunar New Year (event), Good Fortune Arcade (technology), Shorty Awards (event), Barclays Center (location), Nian (concept)"
classification: "analysis"
content_hash: "sha256:d3307ef97b27f81032921eb0b710748ebb411cb788ee6690099e4c5be98dae79"
acp_version: "0.2"
token_counts_approximate: 1051
visibility: public
agent_accessible: true
status: "final"
---

# 15th Shorty Awards: Panda Good Fortune Arcade Finalist

THE 14TH ANNUAL SHORTY AWARDS The Shorty Awards honor the best of social media and digital. View this season's finalists! Campaign Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign Content and Media Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content Creator & Influencer Partnerships Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership Design Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App Industry Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits Overall Presence Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence Platforms & Technology Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube Podcast Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast Strategy & Engagement Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling Video Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series Menu Register Login From the 15th Annual Shorty Awards Good Fortune Arcade Finalist in Gaming Objectives Lunar New Year is traditionally a time where families come together and share good fortune, not just with red envelopes, but with customary lucky dishes.  This past year Panda Express wanted to invite all guests, especially those unfamiliar with the holiday, to come together over a Panda Family Meal, filled with those same lucky dishes. To achieve this, the brand developed an interactive 8-bit arcade game — the Good Fortune Arcade — packed with multiple engaging levels, cultural easter eggs, real life redemption codes and a fun, immersive way of learning about the meaning behind each lucky dish. Strategy and Execution The goal of the game was to chase down Nian — a mythological creature of the holiday — who has stolen your Panda Family Meal! Playing as a running, jumping, somersaulting Panda, players must collect as many lucky dishes dropped along the way with the ability to earn digital high scores and IRL coupons.  Results Streamers and influencers started playing the game, it was made playable in select stores and even on the biggest screen at Barclays Center. In just a few weeks, over 400K unique players, spending over 3 minutes playing the game, had led to over 500K coupons unlocked for guests all across the country. Media Video for Good Fortune Arcade Share this entry Entrant Company / Organization Name The Many, Panda Express Share this entry Share this Shorty Awards page  Tweet  Share  Email Share link