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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in The Many: Advertising Awards and Recognition

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More from The Many

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NAACP Image Awards 2022: Life by the Horns Nominated

Life by the Horns is a Snap Originals docuseries following Ezekiel Mitchell's journey to become the first African-American professional bull rider to win in over 35 years, earning a nomination for the 53rd NAACP Image Awards. Director Trevor Paperny's innovative vertical storytelling and exceptional creative direction showcase the potential of short-form mobile content.

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Summary

Life by the Horns is a Snap Originals docuseries following Ezekiel Mitchell's journey to become the first African-American professional bull rider to win in over 35 years, earning a nomination for the 53rd NAACP Image Awards. Director Trevor Paperny's innovative vertical storytelling and exceptional creative direction showcase the potential of short-form mobile content.

Tags

docuseries · bull-riding · african-american · naacp-awards · snap-originals · vertical-storytelling

Key entities

Ezekiel Mitchell (person, 0.95) · Trevor Paperny (person, 0.95) · Snap Originals (organization, 0.95) · 53rd NAACP Image Awards (event, 0.95) · NAACP (organization, 0.95) · BET (organization, 0.9) · Plus Plus (organization, 0.85) · The Many (organization, 0.85) · professional-bull-riding (concept, 0.9)

Classification

reference · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026