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The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
See all 49 →Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
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Cannes Lions 2013: Silver Lion for Double Loop Dare
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Cannes Lions 2012: Silver Lion for Hot Wheels For Real
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Shorty Social Good Awards: #EveryoneIsWelcome Wins Video
#EveryoneIsWelcome is a Shorty Social Good Awards winning video campaign by Mistress and Discover Los Angeles that created a human-powered billboard at LAX with volunteers holding welcome signs in four languages to counter travel ban concerns. The campaign used real-time flight tracking and emotional storytelling to promote Los Angeles as an inclusive destination welcoming travelers from around the world.
Built for AI agentsACO · 1518 tokens
Summary
#EveryoneIsWelcome is a Shorty Social Good Awards winning video campaign by Mistress and Discover Los Angeles that created a human-powered billboard at LAX with volunteers holding welcome signs in four languages to counter travel ban concerns. The campaign used real-time flight tracking and emotional storytelling to promote Los Angeles as an inclusive destination welcoming travelers from around the world.
Tags
social-good · travel-activism · multilingual · community-engagement · video-campaign · diversity-inclusion · shorty-awards
Key entities
Shorty Social Good Awards (event, 0.95) · Mistress (organization, 0.9) · Discover Los Angeles (organization, 0.92) · Los Angeles (location, 0.98) · LAX (location, 0.95) · travel ban (concept, 0.88) · #EveryoneIsWelcome (concept, 0.93) · President Trump (person, 0.85)
Classification
video · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026