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The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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Cannes Lions 2012: Silver Lion for Hot Wheels For Real
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11th Shorty Awards: American Horror Story Audience Honor
American Horror Story executed a bold social media stunt at the 11th Shorty Awards by wiping its Instagram feed to mirror the new season's post-apocalyptic theme, capturing 2 million followers' attention. The campaign used cryptic posts and dramatic content to generate hype and break through the crowded TV landscape.
Built for AI agentsACO · 1582 tokens
Summary
American Horror Story executed a bold social media stunt at the 11th Shorty Awards by wiping its Instagram feed to mirror the new season's post-apocalyptic theme, capturing 2 million followers' attention. The campaign used cryptic posts and dramatic content to generate hype and break through the crowded TV landscape.
Tags
social-media · marketing-campaign · american-horror-story · shorty-awards · instagram · viral-content · brand-awareness
Key entities
11th Shorty Awards (event, 0.95) · FX (organization, 0.9) · American Horror Story (concept, 0.95) · Instagram (technology, 0.95) · post-apocalyptic theme (concept, 0.85) · Apocalypse campaign (event, 0.8)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026