Curated by
The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
See all 49 →Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
theinspiration.com
Cannes Lions 2013: Silver Lion for Double Loop Dare
lovethework.com
Cannes Lions 2012: Silver Lion for Hot Wheels For Real
lovethework.com
More from The Many
See all stacks →The Many Takes: Leadership Video Series
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The Many: Experiential and Immersive Activations
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Gamification Campaigns for Restaurant Brands
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16th Shorty Awards: Born a Sneakerhead Gold
eBay's Born a Sneakerhead Gold campaign won a 16th Annual Shorty Award by targeting Gen Z sneaker enthusiasts through personalized shopping experiences based on birth years and zodiac signs. The strategy leveraged custom year filters and bespoke illustrations to establish cultural relevance and position eBay as the premier marketplace for coveted sneaker grails.
Built for AI agentsACO · 2032 tokens
Summary
eBay's Born a Sneakerhead Gold campaign won a 16th Annual Shorty Award by targeting Gen Z sneaker enthusiasts through personalized shopping experiences based on birth years and zodiac signs. The strategy leveraged custom year filters and bespoke illustrations to establish cultural relevance and position eBay as the premier marketplace for coveted sneaker grails.
Tags
sneaker-marketing · gen-z · personalization · e-commerce · social-media · brand-awareness · graphic-art
Key entities
eBay (organization, 0.99) · Shorty Awards (organization, 0.98) · Gen Z (concept, 0.97) · sneakerhead (concept, 0.96) · personalization (concept, 0.95) · 16th Annual Shorty Awards (event, 0.98)
Classification
reference · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026