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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in The Many: Advertising Awards and Recognition

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One Show 2012: Bronze Pencil for Hot Wheels For Real

Hot Wheels For Real won a Bronze Pencil award at The One Show 2012, recognizing excellence in advertising creativity. This award highlights an innovative campaign that successfully merged the iconic toy brand with real-world experiences.

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Summary

Hot Wheels For Real won a Bronze Pencil award at The One Show 2012, recognizing excellence in advertising creativity. This award highlights an innovative campaign that successfully merged the iconic toy brand with real-world experiences.

Tags

advertising · hot-wheels · bronze-pencil · award · creative · campaign

Key entities

The One Show 2012 (event, 0.95) · The One Club (organization, 0.95) · Hot Wheels For Real (technology, 0.9) · Bronze Pencil (concept, 0.9)

Classification

reference · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026