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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in The Many: Advertising Awards and Recognition

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More from The Many

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10th Shorty Awards: Discover LA Silver for Real-Time

Discover Los Angeles won a Silver Honor at the 10th Shorty Awards for a real-time activation campaign that displayed "Everyone is Welcome" messages in four languages to incoming international flights at LAX in response to immigration policy debates. The campaign used hundreds of volunteers and flight-tracking data to coordinate dynamic welcome signs timed to specific incoming flights, demonstrating innovative real-time engagement during a culturally significant moment.

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Summary

Discover Los Angeles won a Silver Honor at the 10th Shorty Awards for a real-time activation campaign that displayed "Everyone is Welcome" messages in four languages to incoming international flights at LAX in response to immigration policy debates. The campaign used hundreds of volunteers and flight-tracking data to coordinate dynamic welcome signs timed to specific incoming flights, demonstrating innovative real-time engagement during a culturally significant moment.

Tags

real-time-response · social-media · campaign · inclusion · immigration · los-angeles · activism

Key entities

10th Shorty Awards (event, 0.95) · Discover Los Angeles (organization, 0.95) · Los Angeles (location, 0.95) · LAX (location, 0.9) · President Trump (person, 0.85) · Real-Time Response (concept, 0.95) · Immigration Ban (concept, 0.9)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026