Curated by
The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
See all 49 →Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
theinspiration.com
Cannes Lions 2013: Silver Lion for Double Loop Dare
lovethework.com
Cannes Lions 2012: Silver Lion for Hot Wheels For Real
lovethework.com
More from The Many
See all stacks →The Many Takes: Leadership Video Series
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The Many: Experiential and Immersive Activations
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Gamification Campaigns for Restaurant Brands
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16th Shorty Awards: Panda Good Fortune Scratcher Finalist
Panda Express launched the Good Fortune Scratcher campaign for Lunar New Year to drive sales through interactive code redemptions, targeting 145M redemptions and $780,000 in sales. The campaign aimed to educate audiences about Chinese culture while increasing brand engagement, favorability, and word-of-mouth through recurring game plays and coupon interactions.
Built for AI agentsACO · 2736 tokens
Summary
Panda Express launched the Good Fortune Scratcher campaign for Lunar New Year to drive sales through interactive code redemptions, targeting 145M redemptions and $780,000 in sales. The campaign aimed to educate audiences about Chinese culture while increasing brand engagement, favorability, and word-of-mouth through recurring game plays and coupon interactions.
Tags
panda-express · lunar-new-year · contest-promotion · digital-marketing · brand-engagement · shorty-awards · gamification
Key entities
Panda Express (organization, 0.99) · Shorty Awards (event, 0.95) · Lunar New Year (event, 0.92) · Good Fortune Scratcher (concept, 0.88) · Chinese culture (concept, 0.85)
Classification
reference · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 26 Oct 2026