Curated by
The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
See all 49 →Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
theinspiration.com
Cannes Lions 2013: Silver Lion for Double Loop Dare
lovethework.com
Cannes Lions 2012: Silver Lion for Hot Wheels For Real
lovethework.com
More from The Many
See all stacks →The Many Takes: Leadership Video Series
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The Many: Experiential and Immersive Activations
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Gamification Campaigns for Restaurant Brands
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iSpot Breakthrough Award: Panda Express Sizzling Shrimp
Sizzling Shrimp is a consumer-insight driven campaign by Panda Express that introduced a new wok-fired dish and earned iSpot's Breakthrough Award through immersive social activations and influencer partnerships. The campaign exceeded sales goals, achieved strong ad recall rates, and drove incremental purchases by focusing on guest experience rather than product features.
Built for AI agentsACO · 626 tokens
Summary
Sizzling Shrimp is a consumer-insight driven campaign by Panda Express that introduced a new wok-fired dish and earned iSpot's Breakthrough Award through immersive social activations and influencer partnerships. The campaign exceeded sales goals, achieved strong ad recall rates, and drove incremental purchases by focusing on guest experience rather than product features.
Tags
shrimp-campaign · social-media-marketing · influencer-collaboration · product-launch · brand-strategy · consumer-insights · award-winning
Key entities
Panda Express (organization, 0.99) · iSpot (organization, 0.99) · Sizzling Shrimp (concept, 0.99) · NCAA March Madness (event, 0.95) · Sizzling Streaks (concept, 0.95) · TikTok/Reels/Shorts (technology, 0.9) · United States (location, 0.85)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026