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The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
See all 49 →Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
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Cannes Lions 2013: Silver Lion for Double Loop Dare
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Cannes Lions 2012: Silver Lion for Hot Wheels For Real
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17th Shorty Awards: SlayPals Gold Honor in Gaming
SlayPals Gold Honor in Gaming from the 17th Annual Shorty Awards celebrates a campaign that transformed Diablo IV mercenaries into nostalgic '80s and '90s-inspired cultural icons to break the game into mainstream culture without paid media. The strategy leveraged organic engagement and childhood nostalgia to energize both loyal fans and lapsed players by reimagining gameplay allies as twisted companion toy throwbacks.
Built for AI agentsACO · 2339 tokens
Summary
SlayPals Gold Honor in Gaming from the 17th Annual Shorty Awards celebrates a campaign that transformed Diablo IV mercenaries into nostalgic '80s and '90s-inspired cultural icons to break the game into mainstream culture without paid media. The strategy leveraged organic engagement and childhood nostalgia to energize both loyal fans and lapsed players by reimagining gameplay allies as twisted companion toy throwbacks.
Tags
gaming · nostalgia-marketing · diablo-iv · social-media · brand-campaign · influencer-strategy
Key entities
17th Annual Shorty Awards (event, 0.95) · Diablo IV: Vessel of Hatred (technology, 0.95) · SlayPals (concept, 0.9) · Shorty Awards (organization, 0.9) · organic-marketing (concept, 0.85) · nostalgia-marketing (concept, 0.85)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026