---
title: "Cannes Lions 2012: Silver Lion for Hot Wheels For Real"
url: https://stacklist.com/card/be38a356-3280-447d-88ac-6a865c6cdeac
source_url: "https://www.lovethework.com/work-awards/entries/hot-wheels-for-real-216728"
stack: https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e
summary: "Hot Wheels For Real by Mattel won a Silver Lion at Cannes Lions 2012 for its innovative brand experience and activation campaign. The campaign was created by Mistress agency and recognized in the Brand Experience and Activation category."
tags: "cannes-lions, hot-wheels, brand-activation, mattel, advertising-award, los-angeles, promotional-campaign"
key_entities: "Mattel (organization), Mistress (organization), Hot Wheels (technology), Cannes Lions 2012 (event), Los Angeles (location), Brand Experience and Activation (concept)"
classification: "reference"
content_hash: "sha256:55f9fa5f4b3e4585ce98513753fd0d5744021f64117ca6dce80e94936f683702"
acp_version: "0.2"
token_counts_approximate: 5042
visibility: public
agent_accessible: true
status: "final"
---

# Cannes Lions 2012: Silver Lion for Hot Wheels For Real

ArrowDown Skip to main content Brand Experience and Activation &gt; Use of Promo &amp; Activation HOT WHEELS FOR REAL MISTRESS, LOS ANGELES, CA, MATTEL, 2012 Silver Cannes Lions ArrowRight Full Campaign Brand Experience and Activation &gt; Use of Promo &amp; Activation HOT WHEELS FOR REAL MISTRESS, LOS ANGELES, CA, MATTEL, 2012 <div class="[&amp;_h1:not(.ignore-html-renderer-styles_*)]:textStyle_heading-xxlarge [&amp;_h2:not(.ignore-html-renderer-styles_*)]:textStyle_heading-xlarge [&amp;_h3:not(.ignore-html-renderer-styles_*)]:textStyle_heading-large [&amp;_h4:not(.ignore-html-renderer-styles_*)]:textStyle_heading-medium [&amp;_h5:not(.ignore-html-renderer-styles_*)]:textStyle_heading-small [&amp;_h6:not(.ignore-html-renderer-styles_*)]:textStyle_heading-xsmall 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[&amp;_th:not(.ignore-html-renderer-styles_*)]:border-bottom-style_solid [&amp;_th:not(.ignore-html-renderer-styles_*)]:bd-b-w_2px [&amp;_td:not(.ignore-html-renderer-styles_*)]:border-bottom-style_dashed [&amp;_td:not(.ignore-html-renderer-styles_*)]:bd-b-w_1px [&amp;_tr:not(.ignore-html-renderer-styles_*)]:lastOfType:[&amp;_td:not(.ignore-html-renderer-styles_*)]:border-bottom-style_solid [&amp;_tr:not(.ignore-html-renderer-styles_*)]:lastOfType:[&amp;_td:not(.ignore-html-renderer-styles_*)]:bd-b-w_2px [&amp;_td:not(.ignore-html-renderer-styles_*),_&amp;_th:not(.ignore-html-renderer-styles_*),_&amp;_caption:not(.ignore-html-renderer-styles_*)]:light:c_text-body [&amp;_td:not(.ignore-html-renderer-styles_*),_&amp;_th:not(.ignore-html-renderer-styles_*),_&amp;_caption:not(.ignore-html-renderer-styles_*)]:dark:c_text-body-dark [&amp;_td:not(.ignore-html-renderer-styles_*),_&amp;_th:not(.ignore-html-renderer-styles_*),_&amp;_caption:not(.ignore-html-renderer-styles_*)]:brand:c_text-body-dark [&amp;_th:not(.ignore-html-renderer-styles_*),_&amp;_td:not(.ignore-html-renderer-styles_*)]:p_spacing-small [&amp;_th:not(.ignore-html-renderer-styles_*),_&amp;_td:not(.ignore-html-renderer-styles_*)]:light:bd-c_border-grey [&amp;_th:not(.ignore-html-renderer-styles_*),_&amp;_td:not(.ignore-html-renderer-styles_*)]:dark:bd-c_border-grey-dark [&amp;_th:not(.ignore-html-renderer-styles_*),_&amp;_td:not(.ignore-html-renderer-styles_*)]:brand:bd-c_border-grey-dark [&amp;_&gt;_:first-child:not(.ignore-html-renderer-styles_*)]:mt_0 [&amp;_&gt;_:last-child:not(.ignore-html-renderer-styles_*)]:mb_0 [&amp;_.responsive-iframe-container:not(.ignore-html-renderer-styles_*)]:w_full [&amp;_.responsive-iframe-container:not(.ignore-html-renderer-styles_*)]:pos_relative [&amp;_.responsive-iframe-container:not(.ignore-html-renderer-styles_*)]:[&amp;_iframe:not(.ignore-html-renderer-styles_*)]:w_full [&amp;_.responsive-iframe-container:not(.ignore-html-renderer-styles_*)]:[&amp;_iframe:not(.ignore-html-renderer-styles_*)]:h_full [&amp;_.responsive-iframe-container:not(.ignore-html-renderer-styles_*)]:[&amp;_iframe:not(.ignore-html-renderer-styles_*)]:d_block [&amp;_.responsive-iframe-container:not(.ignore-html-renderer-styles_*)]:[&amp;_iframe:not(.ignore-html-renderer-styles_*)]:bd_none typography typography--size_body-regular"> The Work is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise across Cannes Lions, WARC, Effie, Contagious, Acuity Pricing, Content Marketing Institute and The Market Research Event. LIONS is part of Informa. Explore ChevronDown Work Awards Talks Reports The Work AI LIONS Brands ChevronDown Cannes Lions WARC Contagious Acuity Pricing Explore Work Awards Talks Reports The Work AI LIONS Brands Cannes Lions WARC Contagious Acuity Pricing Follow us InstagramCircle (opens in a new tab) FacebookCircle (opens in a new tab) TwitterCircle (opens in a new tab) LinkedinCircle (opens in a new tab) Terms &amp; Conditions (opens in a new tab) Website Terms of Use (opens in a new tab) Copyright Policy (opens in a new tab) AI Terms of Use Contact us © 2026 Informa Events (Europe) Limited and its affiliated entities (t/a LIONS). 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