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The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
See all 49 →Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
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Cannes Lions 2013: Silver Lion for Double Loop Dare
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Cannes Lions 2012: Silver Lion for Hot Wheels For Real
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See all stacks →The Many Takes: Leadership Video Series
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7th Shorty Awards: NOS Energy GSP's Resurrection Finalist
NOS Energy Drink's GSP's Resurrection campaign was a finalist at the 7th Shorty Awards, positioning NOS as the energy drink brand for MMA champion Georges St-Pierre. The innovative strategy leveraged Facebook fans as directors of a year-long video documentary where GSP answered fan questions via mobile phone, creating exclusive branded content with minimal production resources.
Built for AI agentsACO · 1985 tokens
Summary
NOS Energy Drink's GSP's Resurrection campaign was a finalist at the 7th Shorty Awards, positioning NOS as the energy drink brand for MMA champion Georges St-Pierre. The innovative strategy leveraged Facebook fans as directors of a year-long video documentary where GSP answered fan questions via mobile phone, creating exclusive branded content with minimal production resources.
Tags
shorty-awards · social-media · mma · user-generated-content · real-time-response · brand-awareness
Key entities
7th Shorty Awards (event, 0.95) · NOS Energy Drink (organization, 0.95) · Georges St-Pierre (person, 0.95) · Facebook (technology, 0.9) · real-time-response (concept, 0.85) · user-generated-content (concept, 0.85)
Classification
reference · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026