Curated by
The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
See all 49 →Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
theinspiration.com
Cannes Lions 2013: Silver Lion for Double Loop Dare
lovethework.com
Cannes Lions 2012: Silver Lion for Hot Wheels For Real
lovethework.com
More from The Many
See all stacks →The Many Takes: Leadership Video Series
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The Many: Experiential and Immersive Activations
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Gamification Campaigns for Restaurant Brands
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Webby 2024: People's Voice for eBay Born a Sneakerhead
eBay's "Born A Sneakerhead" campaign won the prestigious People's Voice Webby Award in the Fashion, Beauty & Retail category, celebrating the brand's innovative use of social media and user-generated content to connect with sneaker enthusiasts. The campaign leveraged authentic storytelling and community engagement on platforms like Instagram and TikTok to position eBay as the marketplace for sneaker culture.
Built for AI agentsACO · 1366 tokens
Summary
eBay's "Born A Sneakerhead" campaign won the prestigious People's Voice Webby Award in the Fashion, Beauty & Retail category, celebrating the brand's innovative use of social media and user-generated content to connect with sneaker enthusiasts. The campaign leveraged authentic storytelling and community engagement on platforms like Instagram and TikTok to position eBay as the marketplace for sneaker culture.
Tags
webby-award · sneaker-culture · social-media · user-generated-content · digital-marketing · retail · brand-engagement
Key entities
eBay (organization, 0.99) · The Many (organization, 0.95) · Webby Awards 2024 (event, 0.98) · International Academy of Digital Arts and Sciences (organization, 0.92) · sneaker-culture (concept, 0.97) · Instagram (technology, 0.96) · TikTok (technology, 0.96) · user-generated-content (concept, 0.94)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026