Curated by
The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
See all 49 →Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare
theinspiration.com
Cannes Lions 2013: Silver Lion for Double Loop Dare
lovethework.com
Cannes Lions 2012: Silver Lion for Hot Wheels For Real
lovethework.com
More from The Many
See all stacks →The Many Takes: Leadership Video Series
6 cards · Business
The Many: Experiential and Immersive Activations
8 cards · Business
Gamification Campaigns for Restaurant Brands
7 cards · Business
10th Shorty Awards: QDOBA Queso Wars Gold
QDOBA won a Shorty Award for their #TheirWordsNotOurs campaign that leveraged user-generated content and animated GIFs to capitalize on negative sentiment around Chipotle's new queso launch on Twitter. The campaign strategically targeted Chipotle consumers through paid media amplification of fan tweets, turning social chatter into a competitive advantage.
Built for AI agentsACO · 1472 tokens
Summary
QDOBA won a Shorty Award for their #TheirWordsNotOurs campaign that leveraged user-generated content and animated GIFs to capitalize on negative sentiment around Chipotle's new queso launch on Twitter. The campaign strategically targeted Chipotle consumers through paid media amplification of fan tweets, turning social chatter into a competitive advantage.
Tags
social-media · marketing-campaign · user-generated-content · twitter · brand-strategy · queso-wars · gif-animation
Key entities
QDOBA (organization, 0.99) · Chipotle (organization, 0.99) · Shorty Awards (event, 0.98) · Twitter (technology, 0.99) · queso (concept, 0.97) · user-generated-content (concept, 0.96) · #TheirWordsNotOurs (concept, 0.95)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026