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The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many: Advertising Awards and Recognition
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Cannes Lions 2013: Silver Lion for Double Loop Dare
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Cannes Lions 2012: Silver Lion for Hot Wheels For Real
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16th Shorty Awards: eBay The Footprint Finalist
eBay's "The Footprint" is a social-native docu series launched for Black History Month that honors Black pioneers and originators of sneaker culture who have historically earned less than 5% of the industry's 70 billion dollar annual revenue. The campaign features iconic figures like Dapper Dan and Dwayne Edwards across multiple chapters tracing Black influence on sneaker history from the 1970s through the 1990s.
Built for AI agentsACO · 2183 tokens
Summary
eBay's "The Footprint" is a social-native docu series launched for Black History Month that honors Black pioneers and originators of sneaker culture who have historically earned less than 5% of the industry's 70 billion dollar annual revenue. The campaign features iconic figures like Dapper Dan and Dwayne Edwards across multiple chapters tracing Black influence on sneaker history from the 1970s through the 1990s.
Tags
sneaker-culture · black-history · social-media · multicultural-marketing · docu-series · community-engagement
Key entities
eBay (organization, 0.99) · 16th Annual Shorty Awards (event, 0.98) · Black History Month (event, 0.99) · Dapper Dan (person, 0.97) · Dwayne Edwards (person, 0.97) · The Footprint (concept, 0.99) · New York (location, 0.95) · sneaker-culture (concept, 0.98)
Classification
reference · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026