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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

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15th Shorty Awards: eBay Motors Modathon Wins Auto

Shorty Awards Modathon winner eBay Motors launched a YouTube campaign featuring wild creators building a 1979 Bronco from 122 million parts to become the top marketplace for offroaders. The campaign aimed to increase brand consideration, restore equity, and position eBay as the most desirable place for the offroading community.

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Summary

Shorty Awards Modathon winner eBay Motors launched a YouTube campaign featuring wild creators building a 1979 Bronco from 122 million parts to become the top marketplace for offroaders. The campaign aimed to increase brand consideration, restore equity, and position eBay as the most desirable place for the offroading community.

Tags

shorty-awards · social-media · ebay-motors · youtube · offroading · brand-awareness · video-content

Key entities

Shorty Awards (event, 0.95) · Modathon (event, 0.92) · eBay (organization, 0.98) · eBay Motors (organization, 0.97) · YouTube (technology, 0.96) · offroading (concept, 0.88) · 1979 Bronco (concept, 0.85) · America (location, 0.8)

Classification

reference · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026