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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in The Many: Advertising Awards and Recognition

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14th Shorty Awards: eBay Old School Meets New School Finalist

eBay Watches' "Old School Meets New School" is a finalist in the 14th Annual Shorty Awards for Instagram Partnership, featuring intimate conversations between celebrities about luxury timepieces and personal style. The campaign aims to break down exclusivity in watch culture by uniting diverse perspectives and emphasizing personalization within the luxury watch category.

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Summary

eBay Watches' "Old School Meets New School" is a finalist in the 14th Annual Shorty Awards for Instagram Partnership, featuring intimate conversations between celebrities about luxury timepieces and personal style. The campaign aims to break down exclusivity in watch culture by uniting diverse perspectives and emphasizing personalization within the luxury watch category.

Tags

shorty-awards · ebay-watches · social-media · influencer-partnership · luxury-timepieces · brand-awareness · instagram

Key entities

14th Annual Shorty Awards (event, 0.99) · eBay (organization, 0.99) · Instagram (technology, 0.98) · Old School Meets New School (concept, 0.95) · luxury watch culture (concept, 0.92)

Classification

reference · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026