---
title: "Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare"
url: https://stacklist.com/card/0e2278af-968f-4cbc-8db9-084c66b05bb8
source_url: "https://theinspiration.com/2013/06/cannes-lions-2013-branded-content-entertainment/"
stack: https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e
summary: "Cannes Lions 2013 awarded Hot Wheels Double Loop Dare a Gold Lion for best use or integration of experiential events, created by Mistress agency in Venice, USA. The campaign was among numerous Gold Lion winners across categories including integrated content, branded entertainment, and digital media innovation."
tags: "cannes-lions, advertising, branded-content, hot-wheels, experiential-marketing, award-winning, 2013"
key_entities: "Cannes Lions 2013 (event), Hot Wheels (organization), Double Loop Dare (concept), Mistress (organization), Venice USA (location), Intel (organization), Toshiba (organization), IBM (organization), Volkswagen (organization), Metro Trains (organization), Old Spice (organization)"
classification: "reference"
content_hash: "sha256:5aa72ac695c0f04abd68390ebea5a173ce557117a697573f5c1c2ad4c0cba6d7"
acp_version: "0.2"
token_counts_approximate: 1052
visibility: public
agent_accessible: true
status: "final"
---

# Cannes Lions 2013: Gold Lion for Hot Wheels Double Loop Dare

Advertising Art Design Movies Photography Graphics Music Goodvertising Architecture Fashion No Result View All Result Advertising Art Design Movies Photography Graphics Music Goodvertising Architecture Fashion No Result View All Result Cannes Lions: Branded Content & Entertainment (1 GP and 17 G. Lions) by Daniel Ingvartsen Dec 10, 2013 in Advertising Share on Facebook Share on Twitter GRAND PRIX (Internet Film Series) AND GOLD LION (Best integrated content campaign): INTEL + TOSHIBA – THE BEAUTY INSIDE: EPISODE 1: HELLO MY NAME IS ALEX / THE BEAUTY INSIDE: EPISODE 2: LEAH / THE BEAUTY INSIDE: EPISODE 3: IT HAS TO BE TONIGHT / THE BEAUTY INSIDE: EPISODE 4: HELP WANTED / THE BEAUTY INSIDE: EPISODE 5: I’D LIKE TO SHOW YOU SOMETHING / THE BEAUTY INSIDE: EPISODE 6: THAT’S IT FOR ME BY PEREIRA & O’DELL (San Francisco USA) 2 GOLD LIONS (Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand and Best integrated content campaign ): KOKANEE – THE MOVIE OUT HERE BY GRIP LIMITED (Toronto CANADA) GOLD LION (Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)): IBM – A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE BY OGILVY NEW YORK (USA) GOLD LION (Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)) and GOLD (Craft – Best Copywriting): INTEL + TOSHIBA – THE BEAUTY INSIDE BY PEREIRA & O’DELL (San Francisco USA) pereiraodell.com GOLD LION (Best brand or product integration into a feature film, existing TV show and/or series): WWF – DEFORESTED FIELD BY GREY 141 GROUP (São Paulo BRAZIL) GOLD LION (Best use or integration of user-generated content): VOLKSWAGEN GROUP CHINA – BUILDING THE PEOPLE’S CAR BY PROXIMITY BEIJING (CHINA) AND GOODSTEIN & PARTNERS (Beijing CHINA) GOLD LION (Best use or integration of experiential events): HOT WHEELS – DOUBLE LOOP DARE BY MISTRESS (Venice USA) GOLD LION (Best use or integration of experiential events): MACY’S – YES, VIRGINIA THE MUSICAL BY JWT NEW YORK (USA) 2 GOLD LIONS (Best use or integration of music and Best integrated content campaign): METRO TRAINS – DUMB WAYS TO DIE BY McCANN (MELBOURNE AUSTRALIA) GOLD LION (Best use or integration of gaming): PERRIER – SECRET PLACE BY OGILVY FRANCE (Paris FRANCE) GOLD LION (Best use or integration of gaming): OLD SPICE – DIKEMBE MUTOMBO’S 4 1/2 WEEKS TO SAVE THE WORLD BY WIEDEN+KENNEDY (Portland USA) GOLD LION (Best use or integration of digital or social media): CAPE TOWN TOURISM – SEND YOUR FACEBOOK PROFILE TO CAPE TOWN BY OGILVY & MATHER CAPE TOWN (SOUTH AFRICA) AND R.E.C (Cape Town SOUTH AFRICA) 2 GOLD LIONS (Best use or integration of digital or social media and Best integrated content campaign): MYDSL – SCREEN-AGE LOVE STORY BY ACE SAATCHI & SAATCHI (Manila THE PHILIPPINES) GOLD LION (Best integrated content campaign): PROMETHEUS FILM – PROMETHEUS INTEGRATED CAMPAIGN BY IGNITION INTERACTIVE (Santa Monica USA) Share 9 Tweet Related Posts Advertising Visit Estonia — Born From Culture Oct 22, 2026 Advertising Call of Duty — The Korean Alley Oct 17, 2026 Advertising Paramount — Street Fighter Oct 17, 2026 Advertising Ramp — Tony Stock: Pro Trader Oct 9, 2026 Advertising Ōura — Wear Your Best Life Oct 9, 2026 Advertising Aritzia — Super Giant Puff Oct 8, 2026 Please login to join discussion X 115.4k Followers INSTAGRAM 2.1k Followers FACEBOOK 39.8k Fans NEWSLETTER RECENT POSTS Visit Estonia — Born From Culture Oct 22, 2026 Apple Music — Made by Sound Oct 22, 2026 Call of Duty — The Korean Alley Oct 17, 2026 Advertising Art Design Movies Photography Graphics Music Goodvertising Architecture Fashion Established 2010 — Contact: daniel@theinspiration.com No Result View All Result Advertising Art Design Movies Photography Graphics Music Goodvertising Architecture Fashion Established 2010 — Contact: daniel@theinspiration.com