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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in The Many: Advertising Awards and Recognition

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Shorty Social Good Awards: Sambazon Wins Food & Beverage

Sambazon won the Shorty Social Good Award in Food & Beverage for their #PurpleForThePlanet campaign, which used user-generated content to protect endangered species in the Amazon rainforest. The campaign aimed to save 30 endangered species in 30 days, aligning with the brand's two-decade commitment to environmental and social responsibility.

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Summary

Sambazon won the Shorty Social Good Award in Food & Beverage for their #PurpleForThePlanet campaign, which used user-generated content to protect endangered species in the Amazon rainforest. The campaign aimed to save 30 endangered species in 30 days, aligning with the brand's two-decade commitment to environmental and social responsibility.

Tags

social-good · environmental-activism · user-generated-content · brand-awareness · food-beverage · sustainability · amazon-rainforest

Key entities

Sambazon (organization, 0.99) · Shorty Awards (event, 0.98) · Shorty Social Good Awards (event, 0.98) · #PurpleForThePlanet (concept, 0.97) · Mistress (organization, 0.85) · Amazon (location, 0.96) · Brazilian Amazon (location, 0.94) · organic-acai (concept, 0.88)

Classification

reference · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 26 Oct 2026