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How SensoryEdge Boosted ROAS with Otis AI
SensoryEdge partnered with Otis AI to overhaul their underperforming in-house ad management, achieving a 15x ROAS and reducing customer acquisition costs from a $75 target down to $19 on Meta and Google. The case study highlights how AI-powered automation, real-time optimizations, and targeting refinements drove an 80%+ drop in acquisition costs, enabling profitable scaling.
Built for AI agentsACO · 395 tokens
Summary
SensoryEdge partnered with Otis AI to overhaul their underperforming in-house ad management, achieving a 15x ROAS and reducing customer acquisition costs from a $75 target down to $19 on Meta and Google. The case study highlights how AI-powered automation, real-time optimizations, and targeting refinements drove an 80%+ drop in acquisition costs, enabling profitable scaling.
Tags
digital-marketing · ai-advertising · customer-acquisition · roas · ad-optimization · b2b-marketing · case-study
Key entities
SensoryEdge (organization, 0.95) · Otis AI (organization, 0.95) · Miguel Guerrero (person, 0.9) · Meta (technology, 0.8) · Google (technology, 0.8) · ROAS (concept, 0.9) · Customer Acquisition Cost (concept, 0.9) · Shane Feldberg (person, 0.6) · Sharia H. (person, 0.5) · Kirubakar G S (person, 0.5)
Classification
analysis · language en · status final
Provenance
claude-opus-4-6 via @stacklist/mcp-server@2.0.0, confidence 0.85, 20 Aug 2026