Curated by
The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in Selected Work Beyond Food and Beverage
See all 19 →Netflix Narcos Launch: #Cokenomics
themany.com
Chucky I Scream Entertainment Activation
themany.com
El Chapo Series Campaign
themany.com
More from The Many
See all stacks →
The Many: Experiential and Immersive Activations
8 cards · Business
Gamification Campaigns for Restaurant Brands
7 cards · Business
About The Many - Agency, Studio and Channels
11 cards · Business
GoFundMe Big and Small TV Campaign
The "Big and Small" campaign by GoFundMe, featuring actor Edward Norton's voiceover, aimed to shift consumer perception by highlighting both large-scale and small-scale fundraising opportunities. The campaign achieved an 18% increase in small fundraising campaign initiations and a 45% uptick in overall platform traffic.
Built for AI agentsACO · 667 tokens
Summary
The "Big and Small" campaign by GoFundMe, featuring actor Edward Norton's voiceover, aimed to shift consumer perception by highlighting both large-scale and small-scale fundraising opportunities. The campaign achieved an 18% increase in small fundraising campaign initiations and a 45% uptick in overall platform traffic.
Tags
fundraising · campaign · gofundme · social-impact · brand-strategy · advertising
Key entities
GoFundMe (organization, 0.99) · The Many (organization, 0.95) · Edward Norton (person, 0.99) · Big and Small Campaign (event, 0.99) · social fundraising (concept, 0.92)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026