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GoFundMe Big and Small TV Campaign
The "Big and Small" campaign by GoFundMe, featuring actor Edward Norton's voiceover, aimed to shift consumer perception by highlighting both large-scale and small-scale fundraising opportunities. The campaign achieved an 18% increase in small fundraising campaign initiations and a 45% uptick in overall platform traffic.
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Summary
The "Big and Small" campaign by GoFundMe, featuring actor Edward Norton's voiceover, aimed to shift consumer perception by highlighting both large-scale and small-scale fundraising opportunities. The campaign achieved an 18% increase in small fundraising campaign initiations and a 45% uptick in overall platform traffic.
Tags
fundraising · campaign · gofundme · social-impact · brand-strategy · advertising
Key entities
GoFundMe (organization, 0.99) · The Many (organization, 0.95) · Edward Norton (person, 0.99) · Big and Small Campaign (event, 0.99) · social fundraising (concept, 0.92)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026