Curated by
More in Selected Work Beyond Food and Beverage
See all 19 →More from The Many
See all stacks →El Chapo Series Campaign
Univision's El Chapo social media campaign launched 200 pieces of original Spanish-language content to promote its inaugural series, achieving 3.7M+ video views and 28M+ social impressions. The campaign featured character portraits, episode teasers, and an innovative 360° interactive narco tomb experience that drove massive audience engagement.
Built for AI agentsACO · 505 tokens
Summary
Univision's El Chapo social media campaign launched 200 pieces of original Spanish-language content to promote its inaugural series, achieving 3.7M+ video views and 28M+ social impressions. The campaign featured character portraits, episode teasers, and an innovative 360° interactive narco tomb experience that drove massive audience engagement.
Tags
el-chapo · univision · social-media · spanish-language · campaign · content-strategy · digital-marketing
Key entities
Univision (organization, 0.99) · El Chapo (event, 0.98) · Facebook 360 (technology, 0.95) · narco tomb (concept, 0.92) · social-media-marketing (concept, 0.88)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 22 Sep 2026