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El Chapo Series Campaign

Univision's El Chapo social media campaign launched 200 pieces of original Spanish-language content to promote its inaugural series, achieving 3.7M+ video views and 28M+ social impressions. The campaign featured character portraits, episode teasers, and an innovative 360° interactive narco tomb experience that drove massive audience engagement.

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Summary

Univision's El Chapo social media campaign launched 200 pieces of original Spanish-language content to promote its inaugural series, achieving 3.7M+ video views and 28M+ social impressions. The campaign featured character portraits, episode teasers, and an innovative 360° interactive narco tomb experience that drove massive audience engagement.

Tags

el-chapo · univision · social-media · spanish-language · campaign · content-strategy · digital-marketing

Key entities

Univision (organization, 0.99) · El Chapo (event, 0.98) · Facebook 360 (technology, 0.95) · narco tomb (concept, 0.92) · social-media-marketing (concept, 0.88)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 22 Sep 2026