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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

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Netflix Narcos Launch: #Cokenomics

Netflix Narcos Launch: #Cokenomics

Narcos series launch campaign used over 300 pieces of original content including the #Cokenomics infographic series to achieve 2 million fans within three months and surpass Game of Thrones in viewership. The strategic social media campaign won multiple Shorty Awards and generated over 100,000 digital engagements through thematic content assets and real-time cultural newsjacking.

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Summary

Narcos series launch campaign used over 300 pieces of original content including the #Cokenomics infographic series to achieve 2 million fans within three months and surpass Game of Thrones in viewership. The strategic social media campaign won multiple Shorty Awards and generated over 100,000 digital engagements through thematic content assets and real-time cultural newsjacking.

Tags

narcos · social-media-campaign · netflix · content-strategy · infographics · viral-marketing · data-visualization

Key entities

Netflix (organization, 0.99) · Narcos Series Launch (event, 0.98) · infographics (technology, 0.95) · Cokenomics (concept, 0.97) · Shorty Awards (event, 0.96) · HBO (organization, 0.94) · newsjacking (concept, 0.92)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 22 Sep 2026