---
title: "Cop Drop Keep: eBay Collectibles Sellers"
url: https://stacklist.com/card/650db536-abf5-4bc6-b724-58e579d0e45c
source_url: "https://www.themany.com/projects/cop-drop-keep"
stack: https://stacklist.com/c/business/stack/e0d07076-942a-4f5a-bd51-6c69616d84fe
summary: "Cop Drop Keep is a 5-episode branded content series that builds eBay Collectibles' reputation by highlighting diverse sellers across trading cards, collectibles, and memorabilia categories. The campaign leverages collective nostalgia and seller spotlights to drive community engagement, resulting in 10K new followers and increased viewership through a strategic social media rollout."
tags: "ebay, collectibles, seller-marketing, branded-content, social-media, episodic-series, community-building"
key_entities: "eBay (organization), eBay Collectibles (organization), collective nostalgia (concept), Instagram (technology), TikTok (technology), CCGs (concept), STC (concept), branded-content-series (concept)"
classification: "analysis"
content_hash: "sha256:ebf1336a11005d24aa010f7ac17b1a46d4cc2ba0103fc928749b7917302b6939"
acp_version: "0.2"
token_counts_approximate: 623
visibility: public
agent_accessible: true
status: "final"
---

# Cop Drop Keep: eBay Collectibles Sellers

Build eBay Collectibles’ reputation amongst its seller audience via a uniquely eBay 5-episode series which highlights 5 sellers across the collectibles category. Services Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Outputs Visual Identity Creative Platform Campaign Creative TikTok/Reels/Shorts Creator Collaboration Meta Content Influencer Management Branded Content Series eBay is a well-recognized platform in the collectibles community for finding coveted items, but the brand lacks a strong reputation as a community-focused platform. How can we get eBay sellers to perceive eBay not only as the ultimate haven for rare finds but also as the facilitator and supporter of the niche collectibles community? The collectibles community draws heavily on shared experiences and personal memories of treasured finds that we’re referring to in this brief as collective nostalgia. While each of our seller’s individual vignettes is unique, what brings this community together is the shared experience of remembering that first amazing find that started them down the collecting path they’re still on today as collectibles sellers. The Solution Build eBay Collectibles’ reputation amongst its seller audience via a uniquely eBay 5-episode series which highlights 5 sellers across the collectibles category. Each episode covered a diverse mix of sellers who specialize in STC, CCGs, and CCG priorities - enabling fans to to both support their favorite sellers & see a variety of high-value collectibles sold on eBay. Episodic Series Rollout Drives Follower Growth A recurring longform episode dropping every three weeks, paired with a dynamic ‘tease, launch, and sustain’ model on Instagram featuring each seller’s personal collection, played a part in the handles’ 10K new followers and viewership around featured sellers within the series. New Followers K+ Views . MM Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry