---
title: "The Final Touch: eBay x Blue the Great"
url: https://stacklist.com/card/3153a0a1-db0a-431b-bd44-75dde7c7fb86
source_url: "https://www.themany.com/projects/the-final-touch"
stack: https://stacklist.com/c/business/stack/e0d07076-942a-4f5a-bd51-6c69616d84fe
summary: "The Final Touch is a collaboration between eBay and artist Blue the Great that created a first-of-its-kind sneaker display stand to position eBay as a leader in sneaker culture. The campaign exceeded benchmarks with 13M paid views, 307K organic video views, and 49.8% share of voice, generating significant engagement and favorable sentiment within the sneakerhead community."
tags: "sneaker-collaboration, brand-strategy, social-media, influencer-marketing, campaign-creative, experiential-marketing, community-engagement"
key_entities: "eBay (organization), Blue the Great (person), sneaker-resale (concept), brand-collaboration (concept), sneaker-culture (concept), TikTok (technology), influencer-marketing (concept)"
classification: "analysis"
content_hash: "sha256:dcbed560cda881024b18a6535321d9e8a1e9c524fa36d8d3f7a8fdfdb3f362da"
acp_version: "0.2"
token_counts_approximate: 692
visibility: public
agent_accessible: true
status: "final"
---

# The Final Touch: eBay x Blue the Great

“The Final Touch” – a sneaker stand for your collection’s crowning achievement – is a collaboration between eBay and Blue the Great, because every grail deserves a throne. Services Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Breakthrough Experiential Always-On Fast Media & Creator Content Outputs Campaign Creative TikTok/Reels/Shorts Influencer Management Brand Event Activation Social Activations Community Management Content Influencer & Creator Paid Media Planning Measurement Strategy Brand Positioning Organic Social Impact 13M Boost Paid Views 307K Organic Video Views 326K Impressions 49.8% Share of Voice 9.4K Instagram Fan Acquisition 99% Favorable Sentiment A High-Profile Collab for the Original Sneaker Marketplace Being the original sneaker resale marketplace is nice. But these days, there’s fresh competition, and Sneakerheads were thinking of eBay as just another platform, instead of being a source for creativity within the culture. Instead of focusing on another routine drop that every other reseller carried, the brand needed a high-profile collaboration with someone deeply respected in the community. A Different Approach to Collaboration We could have jumped on the hype cycle by creating just another sneaker collab, but instead of making one special sneaker, we wanted to make every sneaker, in any rotation, feel special. Blue The Great x eBay Sneakers eBay partnered with multi-disciplinary artist, Blue The Great, to create a first-of-its-kind sneaker display, turning any pair, new or old, grail or general release, into a work of art. And we dubbed it “The Final Touch.” This unique drop idea + campaign narrative broke through the category noise to generate conversation, create anticipation and ultimately, grew consideration of eBay as a reputable leader in Sneaker culture. Never before had people been able to display their pickups in such an iconic way. Exceeding Expectations Benchmarks busted. Records set. This campaign with eBay Sneakers exceeded all expectations and set the new standard for collabs with the brand. Organic Video Views K Impressions K Instagram Fan Acquisitions . K Favorable Sentiment % Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry