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When Extra Butter Took Control of Their Advertising
Extra Butter transitioned from agency-managed ads to Otis AI's platform, achieving a 27x ROAS, $2.25M in ad-driven purchases, and 71% lower management costs. The case study highlights how AI-powered optimizations, transparent reporting, and creative refinements helped the streetwear brand regain control of its digital advertising.
Built for AI agentsACO · 331 tokens
Summary
Extra Butter transitioned from agency-managed ads to Otis AI's platform, achieving a 27x ROAS, $2.25M in ad-driven purchases, and 71% lower management costs. The case study highlights how AI-powered optimizations, transparent reporting, and creative refinements helped the streetwear brand regain control of its digital advertising.
Tags
digital-advertising · ai-optimization · ecommerce · roas · case-study · ad-management · cost-reduction
Key entities
Extra Butter (organization, 0.98) · Otis AI (organization, 0.98) · Miguel Guerrero (person, 0.95) · Amelia Tran (person, 0.85) · ROAS (concept, 0.92) · AI-powered ad optimization (technology, 0.9) · digital advertising (concept, 0.88)
Classification
analysis · language en · status final
Provenance
claude-opus-4-6 via @stacklist/mcp-server@2.0.0, confidence 0.85, 20 Aug 2026