---
title: "When Extra Butter Took Control of Their Advertising"
url: https://stacklist.com/card/30c76a71-f3fa-4c38-af52-3a5b22c5715d
source_url: "https://www.linkedin.com/posts/miguelmeep_when-extra-butter-realized-their-agency-managed-activity-7285679575534108672-2hBS?utm_source=share&utm_medium=member_desktop&rcm=ACoAACGCpfwBeS4Pe7lemu-K0NRYYQylRfIUvI0"
stack: https://stacklist.com/c/business/stack/3c7b415a-f288-4766-bab4-d208c71d8710
summary: "Extra Butter transitioned from agency-managed ads to Otis AI's platform, achieving a 27x ROAS, $2.25M in ad-driven purchases, and 71% lower management costs. The case study highlights how AI-powered optimizations, transparent reporting, and creative refinements helped the streetwear brand regain control of its digital advertising."
tags: "digital-advertising, ai-optimization, ecommerce, roas, case-study, ad-management, cost-reduction"
key_entities: "Extra Butter (organization), Otis AI (organization), Miguel Guerrero (person), Amelia Tran (person), ROAS (concept), AI-powered ad optimization (technology), digital advertising (concept)"
classification: "analysis"
content_hash: "sha256:f51f387c86f266d397c50d5e2c4b1ac3bb6050dfe39aeac2eb6a2bc405de3cc9"
acp_version: "0.2"
token_counts_approximate: 331
visibility: public
agent_accessible: true
status: "final"
---

# When Extra Butter Took Control of Their Advertising

Miguel Guerrero 1y Report this post When Extra Butter realized their agency-managed ads were costly and lacked transparency, they knew it was time for a change. They turned to Otis AI with a simple goal: take back control of their digital advertising, drive better results, and reduce costs. With our team and technology, we were confident Extra Butter could achieve just that. Here's how: - Real-time, AI-powered optimizations to maximize performance - Transparent reporting to track key metrics that matter most - Creative and targeting refinements to convert clicks into ROI The results speak for themselves: ✅ 27x ROAS (an increase from 5x before Otis!) ✅ $2.25M in purchases from ads in 2024 ✅ 71% lower management costs Empowering businesses like Extra Butter with smarter, more cost-effective advertising solutions is why we built Otis AI . If you're an eCommerce brand or retailer looking to take control of your digital advertising, I’d love to hear from you! Book a call at meetotis.com . 48 1 Comment Like Comment Share Copy LinkedIn Facebook X Amelia Tran 1y Report this comment Extra Butter is such a stylish brand and distributor of streetwear. Love their clothes & home items. So glad seeing Otis help them crush their goals! Like Reply 1 Reaction 2 Reactions To view or add a comment, sign in