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James Orsini
A multi-hat operator with 40+ years across finance, advertising, and operations. Trained at KPMG and Goldman Sachs, then spent 11 years scaling VaynerX from $42M to nearly $350M in revenue alongside Gary Vaynerchuk.
stacklist.com/jamesorsini
A multi-hat operator with 40+ years across finance, advertising, and operations. Trained at KPMG and Goldman Sachs, then spent 11 years scaling VaynerX from $42M to nearly $350M in revenue alongside Gary Vaynerchuk.
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How to Measure and Improve Your Agency's Profitability
Profitability guide for digital agencies explains how to measure and improve profitability through precise financial data and key metrics. The post provides formulas and step-by-step examples for calculating revenue, agency gross income, delivery margin, and overhead spending.
Built for AI agentsACO · 4012 tokens
Summary
Profitability guide for digital agencies explains how to measure and improve profitability through precise financial data and key metrics. The post provides formulas and step-by-step examples for calculating revenue, agency gross income, delivery margin, and overhead spending.
Tags
agency-profitability · financial-metrics · p&l-analysis · delivery-margin · business-benchmarks · accounting
Key entities
quickmail.com (organization, 0.95) · Agency Gross Income (AGI) (concept, 0.92) · Delivery Margin (concept, 0.91) · Pass-Through Expenses (concept, 0.88)
Classification
tutorial · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 28 Oct 2026