Writing

James explains the difference between delegating and facilitating, describing how he helps move forward 800 plus employees across VaynerX's offices rather than managing a small team of direct reports.

Written on his 11th anniversary at VaynerMedia, James reflects on the single word he chose to describe himself on his first day and how that word still defines his approach to work today.

Reflecting on welcoming a new class of interns at VaynerMedia, James looks back on his own internship more than thirty years earlier at what is now KPMG and how it shaped his career.

James reflects on being appointed President of Startup Operations for VaynerX in 2024, his fourth title and fifth role under Gary Vaynerchuk, and the research process that led to creating vYve.

Written after Travis Kalanick's exit from Uber, James shares his philosophy on building your own opportunity rather than waiting to be hired into one.

Reflecting on five years leading The Sasha Group, James traces its growth from under 10 million in revenue and 30 people to over 20 million and 110 employees, and welcomes Marcus Krzastek as his successor.

An early piece from James on how genuine relationship building, not transactional networking, has shaped the opportunities throughout his career.

A year in review piece looking back on 2021 for The Sasha Group, introducing the tagline Sasha the Heart of VaynerX as revenue climbed to 15.5 million and headcount to 75 people.

A personal piece on why James treats annual family vacations as a fixed cost rather than a luxury, written after a trip celebrating 35 years of marriage to his wife JoAnn.

James introduces the Eisenhower Matrix as the decision making framework The Sasha Group used to prioritize its second year of growth, developed by hand on paper and refined with Gary Vaynerchuk.

Written as The Sasha Group first launched, James describes the feeling of being given a shot at something meaningful and lays out the firm's mission to serve businesses with 1 to 100 million in revenue.

Coming off two multi-day vYve gatherings with nearly two dozen entrepreneurs and founders from around the world, James shares what he observed about the health and mindset of today's business leaders.

Reflecting on the Business Roundtable's move to redefine corporate mission around Stakeholder CEOs, James shares lessons from his time in public company, higher education, and private boardrooms.

A reflective piece on greed in modern business, tracing James's own memory of the 1987 film Wall Street and how that era's lessons still apply today.

Drawing on 7 years working closely with founders and small business leaders alongside Gary Vaynerchuk, James breaks down what entrepreneurs actually need versus what they think they want.