---
title: "The Grail Ghost: eBay Sneakers Black Friday"
url: https://stacklist.com/card/1e601906-111a-49c9-bf4f-7a2419a692f7
source_url: "https://www.themany.com/pulse/grail-ghost"
stack: https://stacklist.com/c/business/stack/e0d07076-942a-4f5a-bd51-6c69616d84fe
summary: "eBay launched the Grail Ghost campaign for Black Friday to help sneaker enthusiasts find coveted pairs they missed out on through a social-first strategy on Instagram and TikTok featuring Trinidad James. The campaign leverages eBay's authentic inventory to connect with the sneaker community and deliver their dream kicks."
tags: "sneakers, ebay, black-friday, grail-ghost, social-media, campaign, authentication"
key_entities: "eBay (organization), Trinidad James (person), Grail Ghost (concept), Black Friday (event), Instagram (technology), TikTok (technology)"
classification: "memo"
content_hash: "sha256:bafb59ce38fa7726fd4674ed0450ed339ddab0bf56c771f2ea8976907a24aa37"
acp_version: "0.2"
token_counts_approximate: 219
visibility: public
agent_accessible: true
status: "final"
---

# The Grail Ghost: eBay Sneakers Black Friday

Back To News Awards 11.06.2023 BOO! Say hello to the eBay Grail Ghost Tired of taking Ls, and missing out on all those coveted sneakers? Say less. This year, we wanted to purge the sneaker community of the pairs that haunt them with eBay’s unmatched authentic inventory. THE WANT – We’re rallying sneakerheads by getting the entire community to talk about the sneakers they missed out on. You never know, with the wide inventory available on eBay, it’s the perfect place to find ’em. THE HAUNT – We launched a social-first campaign on Instagram and TikTok with Trinidad James as our Grail Ghost, delivering fans their dream kicks through video and text replies taking over eBay socials and talking directly to the community. The Grail Ghost is definitely real. So make sure to follow @ebaysneakers on IG and @ebay on TikTok as they may cop you some heat for your collection.