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Take #6: We Don't Do Passive cover

Take #6: We Don't Do Passive

Curated byThe Many4 cardsUpdated Nov 2026
Passive is bigger than advertising. We don’t just want an audience that sits back and receives the work. The same goes for the people making it. The best stuff gets better when clients, agencies and audiences all have a hand in shaping what happens. Where have you seen collaboration make the idea better? @The Many Take 006 / The Many Takes #TheManyTakes #Participation
Take #6: We Don't Do Passive
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Article

We Don't Do Passive: Why Great Work Needs Active Audiences, Staff and Clients

Scott Harris on a simple philosophy: great creative work happens when consumers, staff and clients all refuse to sit back.

3 min read
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Scott Harris | LinkedIn
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Scott Harris | LinkedIn

Scott Harris - Partner, Executive Creative Director at The Many

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The Many — The Participation Company™
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The Many — The Participation Company™

The Many is a company focused on active participation in various fields, emphasizing engagement over passivity. They strive to create impactful experiences that encourage collaboration and involvement.

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