Blazing Bourbon Chicken x Hot Ones

Good Fortune Scratcher: Lunar New Year Game

Panda Mode: Ritual-Driven Storytelling

However You Panda: Behavior-Driven Campaign

Panda Express Media: Fortnite and Super League

Sizzling Shrimp: iSpot Breakthrough Winner

Beyond the Original Orange Chicken

Panda Express Campaigns and Case Studies

The Many has developed a sustained, multi-year body of work for Panda Express that spans brand strategy, cultural moments, digital innovation, and product launches. The foundational "However You Panda" campaign addressed a critical business challenge: converting the 68% of brand-aware consumers who had not yet become customers. By shifting the brand's storytelling from product-focused messaging to behavior-driven narratives, the campaign created a platform flexible enough to support extensions like "Panda Mode," which deepened engagement among niche audiences through ritual-based content designed to lift both brand health and sales.

Product launch work demonstrates the agency's ability to connect consumer insight to measurable commercial outcomes. The Sizzling Shrimp campaign, built around a new wok-fired dish, exceeded sales goals and earned iSpot's Breakthrough Award. The Beyond the Original Orange Chicken launch delivered a +24.2 point consideration lift, a +14.5 point brand preference gain, and a +2.2% sales increase. For Blazing Bourbon Chicken, The Many borrowed the culturally resonant Hot Ones IP to reach "Collective Cravers" and credibly position a swicy new menu item. Each effort reflects a disciplined approach to pairing the right cultural context with specific audience and sales objectives.

The agency has also demonstrated range across digital and gaming media. A Lunar New Year web-based scratcher ran for six weeks, generated more than 500,000 redemption codes, and grew sales 10x year-over-year, showing strong performance in interactive, limited-time activations. In gaming, award-winning integrations with Fortnite and Super League drove awareness and consideration among 18-34 year-old consumers. Taken together, this body of work positions The Many as a capable partner for food and beverage marketers seeking an agency with proven experience across brand building, product launches, cultural partnerships, and emerging media channels.